Surveys offer a powerful way to conduct voice of the customer research. Ask the right Voice of the Customer customer survey questions, and your company can learn what your customers have to say about your brand, products, and services, as well as understand overall customer sentiment and measure customer KPIs like customer satisfaction (CSAT), customer effort score (CES), and more.
Gaining the right insights can provide incredible value. Consider that 73% of brands with above-average customer ratings deliver stronger financial performance than their peers, and it’s easy to see how effective voice of the customer (VoC) initiatives can pay off in the long run.
Not only that, brands that ask for and act upon feedback are more likely to be viewed favorably for prioritizing helping customers feel heard and valued.
So what are the right Voice of the Customer survey questions to ask? We’re glad you asked. Here are five of the most effective ones your company can begin collecting feedback about right away.
One of the most frequently asked VoC survey questions, this prompt helps companies measure CSAT at the company and agent level.
When collected on an ongoing basis, these responses can help identify gaps in the customer experience, encourage customer service team members to self-correct, lead to improvements in customer service training programs, and more.
Best practices for using this voice of the customer survey question effectively:
Asking this question will help your company evaluate your first contact resolution (FCR) rate, a measure of the efficiency and effectiveness of your customer service team operations.
This metric tells us how often your company is able to resolve customer service issues that arise within the first call, email, chat, or text a customer initiates to receive support.
That’s important because when FCR is low, costs go up and when FCR is high, revenue goes up.
Best practices for using this voice of the customer survey question effectively:
The answers you receive will help calculate your Net Promoter Score (NPS), assess customer loyalty, and find out how your company compares to the competition.
Best practices for using this voice of the customer survey question effectively:
Effective self-service resources like video tutorials, FAQs, and knowledge base content can help customers solve their own problems independently, leading to positive gains across KPIs like customer satisfaction and engagement, conversions, and revenue.
But how do you know if your customers are even aware of and taking advantage of these resources?
Asking this very question can help you measure your self-service option utilization to find out how widely these resources are being used.
Best practices for using this voice of the customer survey question effectively:
Follow up with customers after they reach out to your customer service team to measure your company’s customer effort score (CES). Based on your customers’ responses, you’ll be able to evaluate the likelihood that your customers will keep doing business with your company.
Best practices for using this voice of the customer survey question effectively:
Medallia Agent Connect helps the world’s leaving service-oriented brands survey customers in real time to optimize team performance and drive improvements in customer satisfaction, loyalty, and more.
Ready to ignite agent performance? Check out Medallia’s guide, 4 Steps to Supercharge Contact Center Agent Performance, to learn how leading contact centers are putting the right systems and processes in place to achieve success.